GET THE FREE BONUS CHAPTER FOR "MARKETING THE MAGIC"
There's another side of storytelling in marketing that I just couldn't get to in the book...
Download the free BONUS CHAPTER to learn about the importance of story in storytelling... Sound odd? Read on.

I spent a whole book writing about how to apply the structure of great storytelling to building a marketing strategy, and for a very good reason - it's how I think and have found success in my marketing!

But after reading a very special book by an icon in the marketing world, I realized I had not been able to address the other piece of the puzzle: the story itself.
It's like looking at all the parts that make up a car and how they fit together, but not taking the time to understand and appreciate the finished vehicle....

So grab your free digital copy of the bonus chapter and fill in the gap!
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